When Your Launch Fails
This week’s blog brought to you by 2017 Erin and many failed launches in the past lol.
Learn from me:
- Start talking about your offer before the launch like weeks before it launches. Think of a new restaurant opening up in your town. They aren’t hiding it with a big sheet that says “you can’t see what’s coming” there’s previews, there’s a ribbon-cutting ceremony, there’s media, there’s freebies, there’s engagement, there’s posts about it
Take people on the JOURNEY. Let them know what’s coming. Show the Behind the scenes and pieces of your creation!
- You’ll get the objections you ask for:
- Will anyone buy this?
- Should I lower the price?
- Should I have waited?
Remind yourself of why you’re worthy, safe, and your mission.
Launch Scaries are real: especially when you put out your offer and no one buys right away. (Deep breaths) people are coming. Do you trust that? Keep Going.
- Treat your launch day like you just won the world series. Be seen, share your shit, take up space, own your gifts, shake your ass, pop some bubbly.
- Have incentives (not extreme discounts) but something juicy to get them to take some action.
- Go all the way through to the end. Listen Linda, 3 posts about your program and you’re wondering why no one is buying.. it’s likely barely anyone sees it? You’ll only sound sales if you aren’t coming from a heart centered place and you’re not nurturing your peeps along with it.
Check out my podcast on Launch Embodiment for more insight on The Energetics of Business!