Bringing In Trauma-Informed Practices To Your Sales
I feel a calling to share more & more and to speak up on the lack of trauma-informed sales and marketing techniques & processes.
Where we honor the client’s experience rather than bypassing their emotions & traumas.
Where we end the manipulation, scarcity, lack mindset.
Where we end the putting humans on a pedestal culture.
Where we remind people they have everything inside of them, and we are here as guides to support in that process rather than “you need me or you fail” mentality.
Where we stop shaming people for if you don’t decide in .6 seconds you aren’t “decisive” or you’re not “serious”
Where we stop placing guilt on people for wanting to speak with their partner about the investment.
Where we honor the fear & support our clients through their emotions & feeling into their emotions not bypassing it.
Where we help our clients feel aligned in their process and create sovereign students.
Where we stop trying to fix and overcome.
Three things to begin to reflect into:
Healing your Own Traumas & Embodied Self
We have to begin to work our own attachment system, healing our traumas, missed experiences and being with what is coming up for us. Safety in our body & our systems as a practitioner is key and making sure the energy we are selling or creating from is resourced, supported, and nourished. Getting into our body before a sales call, message, or anything is so important to notice, hold, and transmute the energy in the body.
Honoring the Clients Experience
There’s a difference between activating resources and something that would be a detriment to a client. Watching where you encourage the “jump” the “trust” the constant reframing, overcoming objections vs. Honoring the experience and the emotion/money and other traumas a client may have had in the past. This can activate the Fight/Flight/Freeze/Fawn (trauma responses) if they don’t feel safe in their decision. Meet the client where they are at emotionally, to help them process.
Marketing
Checking your copy to ensure it’s not all about you “need” this or that it’s not triggering of trauma, making someone wrong, not enough, or wound buying. Also checking yourself for making massive promises, guarantees, only encouraging Fast Action Bonuses, having permission to share experiences and testimonials, honoring the price & not just hiding it from clients unless they get on a call. Not everyone is going to be “quick” in their decision-making, so shaming someone that isn’t “all in” on second number one…is something to rethink. Or if they aren’t “serious”…
Obviously, I could write a novel on this & I’m not perfect either. Things grow, we grow, we adapt, and learn and do better. There’s a lot to unlearn in what’s taught in the business world, am I right? A commitment to do better, to acknowledge where and when harm has been done, and shift.
Bringing trauma-informed practices to your sales honors the client’s experiences. So let’s speak louder + change the industry together.
If you’re ready to bring trauma-informed practices to your sales, check out my podcast episode, Creating a Trauma Informed Sales Experience on The Energetics Of Business!